Building the future, brick by brick.
We back post-revenue founders building the digital backbone of African trade — how goods, people and money move across the continent. Operator-led since 2021, with 18 investments and 2 exits, including an acquisition by inDrive.
Jedar means “wall” in Arabic.
Walls go up one brick at a time, on foundations that hold. That’s how we see African trade. The African Continental Free Trade Area (AfCFTA) is creating a single market of 1.5 billion people. But trade only flows when the rails exist: payments that settle across borders, logistics that reach the last mile, supply chains that move closer to sources, trade finance that empowers SMEs, identity and compliance layers that let businesses trust each other. Founders are building those rails. We back them early.
Where we invest.
Logistics & supply chains
How goods move across borders, through warehouses and to the last mile.
B2B fintech & trade finance
How money moves between the businesses that power trade.
Agribusiness & food systems
How growers get financed, connected and paid.
Digital infrastructure
The payment, identity and compliance rails that let more businesses participate.
Founders we back.
We love founders with guts.
Founders who test ideas fast, pivot when the evidence says so, and know their market down to the region. Our first call is a conversation, not a deck review.
Read our thesis- 01Grit and executionAt the earliest stage, we underwrite the founder: perseverance, speed and the ability to execute.
- 02Honest communicationFounders who share the bad news as fast as the good.
- 03Real users, real revenuePost-revenue companies with healthy cohorts and month-over-month growth.
Latest from the field.
Building the digital backbone of trade?
Post-revenue, pre-seed to Series A? Send us your deck. The first call is a conversation.